A members’ proposal for
Common House
× World Cup 2026
The club’s most-talked-about summer — curated, members-first, and unmistakably Chattanooga.
Presented by Chattanooga Soccer Fans
The Opportunity
The World Cup is the most-watched sporting event on Earth — 3.5 billion viewers in 2022. This summer it returns to the US for the first time in over 30 years, with Atlanta hosting 8 matches just two hours south of Chattanooga.
Common House is already a gathering place. Your 7 AM open, your evening hours, your programming calendar, and your spaces — Ruby Hall, Pennybacker, the Garden, the Terrace — map perfectly onto a tournament that asks the same thing of a venue: hold a crowd together for 90 minutes, then feed them well.
With your hours, 86 matches kick off inside the club’s open window. This isn’t a pop-up. It’s a month-long summer programming arc that builds on what your members already love: Around the World dinners, Trivia Night, wine flights, and a soundtrack that pulls a room together.
Why Common House Is Built For This
Ruby Hall For The Big Ones
Your flagship space holds a crowd without feeling crowded. For USA, Mexico, Brazil, Argentina — this is the room. Natural light for day games, proper atmosphere for knockouts.
Pennybacker For The Intimate Watches
Group-stage dark-horse matches, weekday lunch kickoffs, knockout games with a small devoted crowd. The room makes 20 people feel like a moment.
The Garden + Terrace
65% of our 112 signups want outdoor viewing. Summer matches, long afternoons, golden hour kickoffs — the Garden and Terrace deliver the outdoor experience most bars can’t.
A Bar Built For Pairing
Sommelier-curated wine list, full cocktail program, local beer. Rioja for Spain, caipirinha for Brazil, Pilsner Urquell for Czechia — your program already has the range.
A Kitchen That Already Travels
Your “Around the World” guest-chef dinners are the most natural on-ramp to match-day menus. Southern Italy for the Italy group (if they make it in), Morocco for the Moroccan matches, Mexico for El Tri. It’s your format already.
Members First, With A Door That Opens
The core programming is members-first. For select marquee matches, you open the door — a public ticketed event that doubles as the best membership tour the club will run all year.
Open House Matchdays
One play deserves its own section. Two or three times during the tournament, open Common House to the public around a marquee match — USA, a knockout round, the Final. It becomes the most effective membership pitch of the year.
Pick The Right Matches
USA group stage. A Round of 16 knockout. The Final on July 19. Three events, each with a natural hook. Ticket the door at a modest price ($15–$25) or RSVP-only with a capped guest list.
The Tour Is The Experience
Every public attendee gets a 15-minute tour before the match — Ruby Hall, the Library, the Garden, the pool. Your team already gives these on prospect visits. Now you give them to a room full of warm leads.
Membership Table, Done Right
A staffed table near the bar. Member on hand to answer real questions. “Apply tonight” incentive — waived initiation, first month free, guest-pass trial. The bar’s open, the match is on, the pitch happens while it all feels easy.
Members Get The Best Seats
Priority seating, a reserved section, first access to the Garden. Members feel rewarded, not diluted. Non-members see exactly what they’re missing when the good seats are taken by the people who joined.
We Drive The Crowd
Chattanooga Soccer Fans features each Open House Matchday on the site, in the email list, on Instagram. 112 signups and growing — that’s your public-event audience, handed to you without spending on ads.
The Follow-Up Matters
Every attendee leaves with a take-home card: tour link, member rate, the name of the member who answered their questions. A week later, your team runs the list. This is where the conversions happen.
The math is simple: if two Open House nights each convert five new members, that’s the initiation fee of ten members back in one month — plus the monthly dues that follow.
What 112 Chattanooga Fans Are Telling Us
We’ve surveyed Chattanooga soccer fans about what they want from a watch party. These aren’t guesses — they’re from real signups, and they point straight at what Common House already offers.
Most-wanted teams to watch:
In their own words:
“Atmosphere — getting the soccer fans together.”
“Big screens, GREAT AUDIO, you must be able to hear the crowd and commentary.”
“Big screen, outdoor seating, music between games, soccer quizzes etc.”
“Festive crowd, plenty of space.”
Source: Community Pulse survey — 112 signups and counting
Your Match Schedule
Every match that kicks off within your club’s open hours — grouped by day so you can plan programming and staffing.
Programming Ideas, Already In Your DNA
These aren’t new formats — they’re your existing programs, pointed at the tournament. Everything below is a tweak to something Common House already does well.
USA Match Days
The home team plays multiple day matches. Lunch service becomes an extended watch party in Ruby Hall. Red-white-blue cocktail feature, chef-special burgers, and the flag over the bar.
Wine + Match Flights
Your sommelier already runs tastings. Pour a three-glass flight from the countries playing that night. Spain night = Rioja + Albariño + Cava. Members eat it up.
Around The World: Match Edition
Your guest-chef series is already built for this. Southern Italian dinner the week Italy plays. Moroccan tasting the week of the Morocco match in Atlanta. Guest chefs anchor the calendar.
World Cup Trivia
You already host Trivia Night. Lean it tournament-themed for five weeks — tournament history, local soccer lore, flag rounds. Bracket-style leaderboard across the series.
The Messi Knockout Dinner
Argentina knockout night as a ticketed dinner in Pennybacker. Malbec, empanadas, live commentary. Book it as a members private-event template — it fills itself.
The Final, On The Lawn
July 19. The Garden. A projector, a full bar, and the biggest sporting event on Earth. Members + guests, waitlist-worthy, the closing ceremony of the club’s summer.
What’s In It For The Club
Member Acquisition Season
The World Cup is the loudest member-benefit story Common House could tell this year. Guest-of-member visits during marquee matches become the best possible ad for what membership feels like.
Renewal Momentum Through July
34 days of programming pressed into a single month gives members a reason to show up weekly — the strongest renewal signal there is. A club that hosts the summer’s biggest shared moment is a club members keep paying for.
Free Cross-Promotion
We’ll feature Common House as an official watch party venue on our website, social, and email list. You get exposure to every Chattanooga soccer fan on our list — at zero cost.
A Press Story That Writes Itself
“The private club that became the city’s cultural home for the World Cup” is a local-media angle a PR team would kill for. Scenius, Nooga Today, CHA Chamber — this is their beat.
Beyond The Tournament
The soccer audience is loyal. The members and guests who discover Common House this summer come back for Premier League weekends, Champions League nights, and club derbies through the fall.
Common Questions
How does this work with the members-only model?
Regular group-stage matches stay fully member-only — standard members + guests, same as any night at the club. Big matches get split by ticket allocation. For a marquee night in Ruby Hall, we’d cap the room at, say, 100 tickets — reserve 60 for members and their guests, release 40 to the public as Open House tickets. Members get first access, priority seating, and the best spots; public attendees get the match, a short venue tour, and a warm membership pitch. You set the split per match: tighter on a Saturday group game, wider open on the Final.
Which spaces fit which matches?
Ruby Hall for USA / Mexico / Brazil / Argentina group stage and knockout rounds. Pennybacker for weekday lunch kickoffs and smaller group-stage matchups. Garden and Terrace for summer afternoon matches and golden-hour 5 PM kickoffs. The match calendar below will help plan room assignments.
Do we need new hours or infrastructure?
No. Your existing club hours (7 AM–10 PM Tue–Sat, earlier Sun/Mon) cover 86 matches. If A/V for the Garden needs a supplement for outdoor projection, that’s the one line item — otherwise your existing private-event A/V handles Ruby Hall and Pennybacker.
What about sound — does commentary need to be on?
Yes. Our survey data shows audio is fans’ #1 concern. A proper room PA with commentary on is what separates a watch party from a muted TV. For indoor rooms, your existing private-event audio works. For the Garden, we’d recommend a dedicated speaker setup.
Does Common House invest anything?
No cost to partner with us. We promote you for free on our site, Instagram, and email list. Anything you invest on your side is standard programming cost — staffing, food cost for themed specials, any outdoor A/V supplement — which your existing events operation already knows how to spec.
How long is each match?
Roughly 2 hours with halftime. Knockout rounds can stretch to 2.5 hours with extra time and penalties — and that final 30 minutes is when the bar does its best numbers.
Who is Chattanooga Soccer Fans?
A grassroots community initiative connecting Chattanooga fans with local venues for the World Cup. Not a company — just fans trying to make this summer the best it can be. We run chattanoogasoccerfans.com with 112+ signups and growing weekly.
Let’s Build The Summer
We bring the fans and the cultural context. You bring the rooms, the program, and the taste that already defines Common House. Together, it’s the summer Chattanooga remembers.